
Market Entry
Selling into African mining: 7 mistakes European OEMs make (and how to avoid them)
14 September 2026 · 6 min read

Jolene van Rensburg helps mining OEMs, suppliers and project owners turn engineering capability into partnerships, pipeline and growth across Africa.
What I do
Why Alana Ventures
Pipeline built from junior miners to global majors
I can read your testwork, question your recoveries and then explain the value to a CFO in a sentence.
Sixteen years around concentrators, separators and control rooms. I know what a plant manager actually worries about.
Technical capability translated into payback, risk and growth: the language that gets budgets approved.
Relationships across mines, EPCMs, OEMs and junior miners in Africa, Europe and the Americas.
Technical products deserve better than a brochure. I make them visible to the people who buy them.
Commodities I work across

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8 to 11 February 2027 · Cape Town
Four days, thousands of delegates and very little time. Book a focused meeting in advance and we'll make the most of it.
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Whether you build the equipment, own the project or run the event, the conversation starts the same way.